Fictional agency
Looply
A series set inside an agency for AI influencers — a fictional company where the characters are the story.
Spin-off → Alpha. A character who came out of Looply and developed a content line of his own.
Character & Story Studio
Original characters.
Stories worth following.
We create distinctive characters and bring them to life through short-form series and branded content.
Human-led storytelling. AI-powered production.
Showreel
Our characters, worlds and series in one film.
Proof
The asset isn’t the following. It’s the proven ability to build one.
Mrs. G went live on 29 April 2026. Her first video did 474 views. Over the 137 days that followed she drew 91 million views, reached 16.2 million people and gained 114,300 followers — organically, from a standing start.
Instagram and Facebook combined, measured in Meta Business Suite, 24 April – 7 September 2026. Every character we run has a public account. Open them and check for yourself.
Original Series
The worlds we have built
From horror-comedy and unlikely partnerships to a fictional agency for AI influencers. Each series started as a character with a reason to keep going — press play.
Crime-comedy
Smurf2.0
An original crime-comedy following its characters through their own chaotic adventures.
Built on the ensemble. Our main case for how characters play off each other across a series.
From our archive
HEAVY LUXURY
An early Mrs. G series combining lavish settings, a hippo and absurd situations. An archived creative direction, separate from her current character.
Why it’s here. Part of the work that shaped the studio — and proof of range.
Horror-comedy
Dirty Diana
An original horror-comedy centred on Diana, a doll with a story of her own. The world changes around her; the character gives us a reason to return.
Spin-off → Boys. The boys began in Diana’s world and continue into a separate story exploring abandoned places.
Characters
The personalities behind the stories
Each character has a point of view, a set of rules and room to grow. Some carry a series; some carry a whole content line of their own.
Camille Delacroix
Thirty-two, a book editor in New York — and Anna Müller’s granddaughter. She carries her own line on ambition, dating and overthinking.
Alpha
From the world of Looply. Left the agency story behind and built a content line of his own.
Diana
The doll at the centre of Dirty Diana. Unsettling, deadpan and impossible to look away from.
Smurf2.0
A crime-comedy crew where nothing goes to plan and everything goes on camera.
Five more characters are in production under NDA
Built for clients who would rather not be named. We can walk you through that work on a call, under the same terms.
For Brands & Creative Teams
Give your audience a character to recognise and a story to return to
We develop characters, create pilot episodes and produce ongoing short-form content for brands, agencies and creative teams. Projects are scoped individually. Start with a character pilot.
01
Start here
Character Pilot
- Two short concepts → one chosen character
- A practical character bible
- Six reference images
- One script and one finished vertical video, 15–30 s
About 10 working days from a complete brief.
02
Once the character exists
First Season
- An approved character
- A story arc across four videos, 15–30 s each
- Covers and captions for every episode
About 15 working days.
03
When the format is proven
Ongoing Stories
- Six videos a month with one approved character
- A monthly plan, covers and captions
- One results review per cycle
Monthly cycle.
We agree on the scope, production stages and usage terms before work begins. Every package includes one consolidated round of revisions at concept/script stage and one on the rough cut.
Placement, paid media, community management and guaranteed reach are not part of production — and we won’t promise them.
Process
From brief to a character worth following
BriefBrand, audience, the job the character has to do.
CanonWho they are, what they want, what gets in the way.
ScriptOne story, written before anything is produced.
ProductionCreators build the scenes with AI-powered tools.
EditCut, subtitles, sound, versions for each platform.
ReviewFull watch-through. Right character, right words.
ReadyApproved files, usage terms and CTA in place.
Nothing goes into production before the script is approved, and one person consolidates every client note. It keeps the character consistent and the timeline honest.
Studio
Human-led storytelling.
AI-powered production.
Characters take a team. The tools change every month; a good character doesn’t.
Creative coreDevelops the personalities, worlds and character bibles. Owns the canon and every editorial call.
CreatorsBring the scenes to life: production, edit, subtitles, versions and file quality.
Production managementKeeps the work moving from the first idea to the final edit — priorities, timelines and the client relationship.
Start a Character Pilot
Tell us about your brand, audience and idea
One clear concept. A character bible. A script. One finished short video. You don’t need a full brief to start — a paragraph is enough for a first conversation.
Prefer email? Write to hello@castkind.com.
Prefer Instagram? DM “CHARACTER” to @castkind with your brand and idea.
We reply within two working days.